Zane Caplansky lays claim to a string of firsts in Toronto. First pop-up restaurant. First gourmet food truck. The guy is credited with reviving the classic deli and bringing authentic Jewish food back downtown.
Now Mr. Caplansky hopes to add to his fame (and fortune) by taking his deli national, selling a brand-new franchise concept across the country. The price of entry: $350,000 to $500,000 per franchise, depending on whether the restaurant is a new build.
Mr. Caplansky’s journey began in 2007. In a fit of pique over the failure of a friend to bring a promised Schwartz’s smoked-meat sandwich back from Montreal to Toronto, Mr. Caplansky vowed to make his own. “I learned how to smoke meat the old-fashioned way,” he says. “I Googled it.”